LaserCard
LaserCard; Silicon Valley's best kept secret
Investors are getting flooded with Long Tail
startups. The Long Tail is the well documented
phenomenon in which Amazon.com makes more money in
selling books that are not(!) in the top 10,000 and
creates controversy about traditional sales
principles. Hundreds of examples exist before the
introduction of the internet. But the Long Tail
really only exists when there is a body attached to
it. You go to Amazon because you find the most well
known books, then you'll explore its creative
variety. The body represents the highly targeted top
quality that draws in the audience in the first
place. So stop pitching Long Tails, where you rely on
some undefined creative variety. Focus on making your
numbers in the identifiable market, then benefit from
the Long Tail to expand your selection beyond the
traditional and constricted marketplace. More on the
Long Tail here.