Rules for evolutionaries
Monday - September 02, 2002 Filed in: Venture
Capital
Nothing has changed. Technology buyers exhibit the
same behavior as they did twenty years ago. In
spite of our unyielding drive to revolutionize,
most customers respond to change in an evolutionary
manner. The disconnect between revolutionary
culture of the IT provider (technology push) and
evolutionary nature of the customer (market pull)
may be the most important reasons why the majority
of technology startups never sell their products to
a large and sustainable market.