Getty Images; the image demi-cartel
Getty Images, the self proclaimed market leader in
the $7B stock photography market, recently posted
an impressive $622M in 2004 revenues. Our in-depth
analysis of the market actually shows a 2004
decline in Royalty Free and Rights Managed images
sold compared to 2003 and Getty making it up by
increasing ASPs significantly and a small increase
in editorial sales. Royalty free images were sold
at an ASP of $210 compared to $150, Rights Managed
images moved up to $585 from $560 in 2003. While
the company boasts an impressive 70M images on
file, our analysis shows Getty Images sold no more
than 1.5M images in 2003, a 3.5% market share of
43M images sold each year in the stock imagery
market. Hardly a gorilla, want to know what are
they are really selling?
Our opinion: Agency & distribution model are in conflict, restricting organic growth.
Our opinion: Agency & distribution model are in conflict, restricting organic growth.